post

Ram Teams Up With Wolverine To Create Truck-Inspired Work Boots

Fancy pants supercar manufacturers aren’t the only ones that can partner with apparel-makers to create exclusive footwear. Ram announced that it is working with Wolverine to create a series of boots for skilled workers.

The collaboration will lead to the creation of three pairs of special edition boots inspired by Ram trucks, as well as some socks, too.

The Wolverine x Ram Tradesman Safety Toe is available in two colors (white and tan) and features the Ram logo on the tongue. It costs $229. The Wolverine x Ram Rebel Safety Toe, adds another $10 to the price tag and features signature Rebel Red details and all-day comfort. It’s available in black with red detailing or in red with black and white detailing.

Read Also: Bugatti Teams Up With High-Tech Italian Apparel-Maker UYN

[embedded content]

The Wolverine x Ram Limited 1000 Mile Boot, finally, is handcrafted in America and features Horween leather inspired by the Limited’s ultra-premium interior. As for pricing, at $400 it is the most expensive of the three.

“We are proud to partner with Ram Truck, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers, and we’re excited to be working with another brand who is equally passionate about investing in the future of the American workforce.”

Ready just in time for Labor Day, for every pre-order the boots receive Wolverine and Ram will donate an unspecified amount to SkillsUSA, a non-profit organization that works to support the next generation of skilled tradespeople. Together, the teams also created an ad honoring tradespeople.

“The unrivaled elements of the Ram Truck brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine,” said Marissa Hunter, vice president of marketing – North America for Ram. “The collection seamlessly merges the worlds of automotive and fashion, drawing inspiration from the Ram truck interior while staying true to Wolverine’s staple design elements and unwavering reliability.”

more photos…

post

FCA Looks Back At The Past With New 2021 Ram Power Wagon 75th Anniversary Edition

FCA is celebrating the 75th birthday of the Ram Power Wagon with a new special edition aptly named the Ram Power Wagon 75th Anniversary.

Launched for the 2021 model year with an MSRP of $65,250, excluding a $1,695 destination and handling charge plus dealer fees, it will arrive in showrooms before the end of the year.

“The 2021 Ram Power Wagon is the most capable production off-road truck in the industry”, the brand’s chief Mike Koval Jr said. “There are few vehicles with as long and as rich a history as the Power Wagon and, combined with our new Ram 1500 TRX, the launch of the 75th Anniversary Edition reinforces Ram Truck’s position as the off-road truck leader.”

Watch Also: The New Ram 2500 Power Wagon Is A Proper Off-Road Tool For Pros

Setting it apart from the rest of the range are the black grille with a RAM badge in gunmetal, glossy black headlamp surrounds, diamond black door, rock rails with side-step capability, special tailgate graphics and bespoke ‘Power Wagon 75 Years of Service’ logos on the sides. It sits on new 17-inch wheels wrapped in 33-inch tires.

The truck is available in mono- and dual-tone paint finishes including Molten Orange, Anvil, Bright White, Olive Green, Flame Red, Delmonico Red, Hydro Blue, Patriot Blue, Granite Crystal Metallic, Billet Silver Metallic and Maximum Steel Metallic.

The front sports seats, brown leather upholstery, ‘Power Wagon 75’ logo and door inserts, glossy black instrument panel inserts, badges on the central console and dashboard, dark brushed aluminum radio surround with piano black silverline accents and others are also standard. Moreover, it features a 12-inch infotainment system, Harman Kardon premium audio, 360-degree camera system, Off-Road Packages showing the ride height, pitch and roll, transfer case position and accessory gauges.

The Power Wagon features a 12,000 lbs (5,443 kg) winch, electronic transfer case, factory lift kit, unique suspension set-up, electronic disconnecting front sway bar and locking front and rear differentials.

more photos…