Fancy pants supercar manufacturers aren’t the only ones that can partner with apparel-makers to create exclusive footwear. Ram announced that it is working with Wolverine to create a series of boots for skilled workers.
The collaboration will lead to the creation of three pairs of special edition boots inspired by Ram trucks, as well as some socks, too.
The Wolverine x Ram Tradesman Safety Toe is available in two colors (white and tan) and features the Ram logo on the tongue. It costs $229. The Wolverine x Ram Rebel Safety Toe, adds another $10 to the price tag and features signature Rebel Red details and all-day comfort. It’s available in black with red detailing or in red with black and white detailing.
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The Wolverine x Ram Limited 1000 Mile Boot, finally, is handcrafted in America and features Horween leather inspired by the Limited’s ultra-premium interior. As for pricing, at $400 it is the most expensive of the three.
“We are proud to partner with Ram Truck, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers, and we’re excited to be working with another brand who is equally passionate about investing in the future of the American workforce.”
Ready just in time for Labor Day, for every pre-order the boots receive Wolverine and Ram will donate an unspecified amount to SkillsUSA, a non-profit organization that works to support the next generation of skilled tradespeople. Together, the teams also created an ad honoring tradespeople.
“The unrivaled elements of the Ram Truck brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine,” said Marissa Hunter, vice president of marketing – North America for Ram. “The collection seamlessly merges the worlds of automotive and fashion, drawing inspiration from the Ram truck interior while staying true to Wolverine’s staple design elements and unwavering reliability.”